Visit Portland’s Custom Hat Outfitter
3012 NE Alberta St, Portland, OR 97211
Open: Thursday - Sunday
11:30am-6:30pm
Hitmaker Hat Co. is a retail shop and showroom for people who appreciate good hats and well-made things.
In addition to ready-to-wear styles, visitors can begin the custom hat process here starting with having their head size and shape measured, trying on different silhouettes, exploring materials, and dreaming up a hat together that’s uniquely their own.
Along with our ready-to-wear hats, we carry a rotating mix of modern Western goods, jewelry, accessories, books, artwork, apparel, gifts, and small-batch pieces from makers we love.
Each Hitmaker Hat is blocked, shaped, and finished by hand in Oregon. We work with premium beaver, nutria, and rabbit felts to create cowboy hats, fedoras, and modern classics built for life on the road or in the city.
Soft silhouettes. Strong spirit.
We make hats for people who do things their own way and look good doing it.
Old soul, new swagger
Our hats tend to stick around. So choose wisely or at least dramatically.
Make it personal
For the one who rides hard, lives loud, or just really loves fringe.
Style with Backbone
We make hats that stand for something. They’re bold, personal, and built to leave a mark.
We don’t do floppy, flimsy, or forgettable. Our hats have presence, the kind that turns heads, starts stories, and holds up for the long haul. If you’ve got something to say, start with your hat.
Fit Is Everything
Every great hat starts with getting the fit right.
We start with the fundamentals: crown height that complements your features, a brim that balances your frame, and structure that holds without pressure. It’s how we make sure your hat feels as good as it looks.
We’re Not Happy Till You Are
A good hat is personal and buying one should feel that way too.
We’re here to answer questions, tweak the fit, and make things right if they’re not. It’s a big decision, and we treat it like one. Real support from real people who want you to love what you wear.
Style with Backbone
We make hats that stand for something. They’re bold, personal, and built to leave a mark.
We don’t do floppy, flimsy, or forgettable. Our hats have presence, the kind that turns heads, starts stories, and holds up for the long haul. If you’ve got something to say, start with your hat.
Fit Is Everything
Every great hat starts with getting the fit right.
We start with the fundamentals: crown height that complements your features, a brim that balances your frame, and structure that holds without pressure. It’s how we make sure your hat feels as good as it looks.
We’re Not Happy Till You Are
A good hat is personal and buying one should feel that way too.
We’re here to answer questions, tweak the fit, and make things right if they’re not. It’s a big decision, and we treat it like one. Real support from real people who want you to love what you wear.
“They actually gave a damn. It’s rare to find a company that cares this much. I had a sizing question, got a fast and helpful response, and they even made a small custom adjustment for me. It’s an investment, sure but worth every penny."
"It was a birthday gift from my wife, and I’ll be honest I didn’t think I was a hat person but the second I put it on, something clicked. It fits like it was made for me. Now I wear it everywhere, and it always starts conversations. Best gift I’ve ever gotten."
